SEO Ethical Practices

We take pride in our SEO and its consultancy work. Our SEO practices highest industry standards and ethics in SEO work. This not only ensures that your site never face penalties but also ensure that the results are long lasting.

Amongst other search engine optimization code of ethics, we observe the following policies –

We shall not knowingly violate any specifically published rules of search engines or directories. As rules and guidelines often change, we shall promptly take action to comply with the changes.

We shall not knowingly do harm to a client. We shall not deploy or continue to use any technologies, techniques or procedure that is known to result in having the client’s site penalized by search engines or directories. This includes avoiding the use of doorway pages, cloaking, keyword stuffing, keyword spam, invisible text, submission to FFA networks and spam submission to search engines.

We shall not deploy ‘cloaking’ to falsely present the content of the client site to the visitors. This includes the practice of presenting different versions of web pages to different users and search engine crawlers with the intention to direct search engine crawlers to differently optimized content pages. However, techniques may be used to present variable content to meet regional sensitivities, language and product specific needs or to meet browser compatibilities. When any case, we shall not differentiate between search engine crawlers and human visitors. When general, all requests for a specific URL shall be served identical HTML content.

We shall not knowingly mislead, harm, or offend a search engine user. We shall not mislead a search engine user by presenting information that is misleading, false, misrepresented or inaccurate. We shall not attempt to “bait and switch” the user by redirecting them to other content or pages on arrival. These include non-usage of doorway pages, bridge pages, hallway pages, redirector pages, redirector scripts, pop-under scripts or exit scripts.

We shall not knowingly violate any laws. This involves the deliberate and continued violation of brand names, copyright, trademark, or intellectual properties of competitors of the client. We shall observe and respect laws related to spamming, as they may exist at the state, federal, or international level.

We shall not misrepresent my abilities, education, experience or affiliations with search engines. This includes statements related to performance history, company resources, staff number and qualifications, equipment, software, client lists. We do not claim any special relationships with search engines to get our client’s site ranked high. We do not enjoy any special relationship with search engines beyond what is generally available to any paid user on the net.

We shall not falsely represent others work as our own. We shall not claim high ranking achieved by other SEO experts or of a site already having a high rank as our own work. We shall not replicate optimized code of the high-ranking sites of the competitors of our client and use it in our client’s site. Each of our SEO work shall be original.

We shall not set unreasonable client expectations. We shall not extend unreasonable guarantees or performance to win contracts. Guarantees will be restricted to items over which we have significant and reasonable control.

We shall not conceal a potential conflict of interest amongst clients of the same industry. We shall not conceal the SEO work done previously for a similar industry client. We shall not discriminate or emphasize the work for one client over the other for competing keywords or deployment of SEO techniques for more personal gain. All clients shall be treated equally and all will receive equal best effort in their site optimization.

We shall protect the confidential and privileged information of ourclient. We are committed to protect any privileged or confidential information accessible to us during and after the SEO project that is not generally known to public as it may harm the client. We shall not publish the client site or their testimonials without intimation to them.

We shall not undertake optimization of offending sites. We shall not promote sites, which promote pornography, nudity, adult content, racist content, anti-government, anti-religious, anti-social, illegal businesses or any type of business that conflicts our policies.