Work Methodology

The approach outlined below applies to design and development of a new website. We have used this approach with companies of different sizes and within different industries. This approach relies on your knowledge of your business and your industry and our technical and creative expertise. We are experts in the development of websites - from simple but effective "brochure sites" to technically complex online applications linked to your in-house systems. We ensure that your site reinforces your corporate identity and complements your traditional marketing efforts. We use industry standard platforms to build, maintain, host and promote your presence on the Internet.

In cases where the client has already done some of the definition work, we can skip steps and go direct to the implementation phase.

We begin with an analysis of your current business, including your customer base, marketing plans and growth opportunities. We help you define your goals as they relate to the use of Internet and then you in developing an Internet strategy to meet these goals. During this stage, we define the scope and general framework for the website project and are also able to establish a cost estimate.

After your approval, we continue to work with you and your staff and put together detailed specifications. Depending on the project size, we may break it into phases of implementation. We build or enhance your website according to your specific needs and your budget, as opposed to a "template approach". We decide on the technical platform needed to support your current and future needs. Our experience and knowledge enables us to recommend a solution that will give you the greatest bang for your buck. Usually, we have checkpoints to review our work with you during the development process to avoid any last minute surprises.