Yahoo and Microsoft announced a internet search partnership and advertising on Wednesday morning. Last year Microsoft proposed 7.5 billion to buy Yahoo.
Microsoft will provide the search technology on Yahoo’s popular websites. It is good for Microsoft after renamed its search engine Bing, which has got good compliments and reviews. It will very interesting to see how Bing deliever better search results over time.
“This agreement gives us the scale and resources to create the future of search,” Microsoft CEO Steve Ballmer said in a statement. “Success in search requires both innovation and scale. With our new Bing search platform, we’ve created breakthrough innovation and features. This agreement with Yahoo will provide the scale we need to deliver even more rapid advances in relevancy and usefulness.”
The New York Times has a good news.
The terms of the 10-year agreement call for Microsoft to license some of Yahoo’s search technologies, and Yahoo will initially receive a lucrative 88 percent of search-generated ad revenue from Yahoo sites.
“This is a significant opportunity for us,” Bartz said. “Microsoft is an industry innovator in search and it is a great opportunity for us to focus our investments in other areas critical to our future.”